HBO has announced that they are introducing a new subscription tier.
Starting in June, consumers can choose between the existing ad-free version of HBO Max at $14.99 per month or an ad-supported experience for $9.99 per month. Subscribers to the ad supported tier will have access to the full HBO Max content catalog, excluding Warner Bros. Same-Day Premiere films debuting in theaters and on HBO Max throughout 2021.
Both HBO Max tiers offer access to a lineup of new original programming, as well as a catalog of content from iconic entertainment brands including HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.
The kind of ads being offered to advertisers are as follows:
- Brand Block (Available now): Where brands own a block of content and consumers delight in a limited commercial experience.
- Pause Ads (Coming soon): Create a new space to connect with meaningful engagement opportunities when a consumer takes a break.
- Branded Discovery (Coming soon): Surround the content discovery process as consumers explore HBO Max recommended programming
Top Photo: Game of Thrones. Courtesy of HBO.