Hulu

Like / Dislike Buttons come to Hulu

You like it. You like it not.

Over the next few months Hulu will be introducing new ways for subscribers to find and rate content.

The first of these initiatives is the like / dislike buttons launching today. The buttons themselves will give subscribers the opportunity to provide Hulu direct feedback on recommendations. When a viewer “likes” a show or movie, Hulu will suggest titles and shows that are similar to what they liked. When a viewer “dislikes” a show or movie, the system will make sure they don’t see that title again.

Hulu is beginning to roll out this feature today on Hulu.com, Amazon Fire TV devices, Xbox One, Nintendo Switch, select LG, Samsung, and Android TVs, VIZIO SmartCast TVs, and Chromecast, with other devices coming soon.

Hulu is also promising that in the coming months they are improving their recommendations and selections as well a better, more accurate, forgiving search system.

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