HBO Max scoops up Seth Rogen film

No theatres? No problem.

HBO Max has secured the worldwide rights to Seth Rogan’s An American Pickle from Sony Pictures. In doing so, the release of the film will not be delayed due to Covid-19 theater closures and will reach audiences this year via the new streaming platform.

The film is an adaptation of the 2013 New Yorker series Sell Out by Simon Rich telling the story of Herschel Greenbaum (played by Rogan), a struggling laborer who immigrates to America in 1920 with dreams of building a better life for his beloved family. Greenbaum falls into a vat of pickles and is brined for 100 years. The brine preserves him perfectly and when he emerges in present day Brooklyn, he finds that he hasn’t aged a day. When he seeks out his family he is troubled to learn that his only surviving relative is his great grandson, Ben Greenbaum (also played by Rogen), a mild-mannered computer coder whom Herschel can’t even begin to understand.

Rich is also adapting the story for the screen and Brandon Trost will direct.

“I couldn’t be more thrilled to be partnering with HBO Max to release this film. We worked very hard and put as much of ourselves in this story as possible. We’re very proud of the end result and we can’t wait for people to get to see it” said Rogen in a statement.

Top Photo: James Franco and Seth Rogen in The Interview.

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