CBS pulling plug on All Access in rebranding effort

CBS All Access will soon be no more.

According ViaComCBS CEO Bob Bakish, the streaming service will be rebranded as its scope and purpose changes.

The company’s plan is to launch a new streaming service incorporating films from its Paramount Pictures library and content from its Comedy Central, Nickelodeon, BET, Smithsonian, MTV and Paramount Network brands.

The platform will be getting a new name at launch and an entire overhaul to its user-interface this summer.

The new service is expected to launch in the USA and other international markets in a year’s time.

“There will be major changes coming this summer as we track toward the rebrand and relaunch of a transformed product,” Bakish said in today’s quarterly earnings conference call.

ViacomCBS also reported that CBS All Access and Showtime services currently have 13.5 million subscribers.

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