News Prime Video

Prime’s ‘Pack Weekend’ celebrates dogs with deals, delights

To honor everyone’s best friend and their release of The Pack on November 20th Amazon Prime Video has created Packed Weekend from Friday, November 20th through Sunday, November 22nd.

Packed Weekend invites everyone and their pets to experience pampering, exciting activities and a way to help support charities.

“Following in the footsteps – or the paw-prints – of our new series The Pack, ‘Packed Weekend’ celebrates our four-legged friends, and creates an authentic emotional connection between our brand and our customers,” said Jennifer Verdick, Head of Partnerships & Events at Amazon Prime Video.

Beginning Friday, November 20th, local businesses in select cities around the world will offer giveaways, discounted or free services, surprise pup-grades, and gifts with purchase throughout the weekend.

Prime Video will be hosting dog-friendly viewing parties of The Pack in cities including Denver, Dallas and Washington D.C. Check out the above and even more delights in all participating cities: Los Angeles, New York City, Chicago, Philadelphia, Dallas, Washington D.C., Seattle, Boston, San Francisco, Phoenix, Denver, Salt Lake City, San Diego, Toronto, London and Paris.

The fun continues with the Pack Walk Challenge, an opportunity to get moving with your pup. Starting Friday, November 20th, use MapMyFitness or MyFitnessPal apps from Under Armour to participate in “20 Workouts in 30 Days” or “30 Miles in 30 Days” (depending on the app).

During the course of the challenge pet parents are encouraged to donate to three worthy charitable organizations right from the app –The American Heart Association’s Healthy Bond for Life, Environmental Defense Fund, and Best Friends Animal Society– to spotlight their own health, that of the planet and to help every dog live their best life. To honor the spirit of charity at the heart of The Pack, Prime Video will generously match consumer donations up to $100,000 (split evenly among the charities) for a 24-hour window beginning November 21st. After completing the Challenge, eligible participants will have the chance to win a prize package, including roundtrip travel for four to anywhere Alaska Airlines flies. Fans everywhere can get pumped up with a playlist curated exclusively for the Pack Walk Challenge from Amazon Music. 

Athletes are getting in on the action as Arizona Cardinals’ Kenyan Drake and Pittsburgh Steelers’ Juju Smith-Schuster will be welcoming viewers into their lives and homes for an all-access, day-in-the-life look. In advance of the The Pack‘s premiere, we get a dog’s view into the lives of these football favorites, shown via the athletes’ social media. Athletes will also share the heartwarming stories of how they became a pet parent, the best places they’ve traveled together, their favorite pastimes, and the emotional connections they share. Follow along on Instagram with Kenyan Drake, Maxine and Tyson at @kdx32 and Juju Smith-Schuster and Boujee at @juju and @boujee

In addition to the paw-some experiences available in locations throughout the world, Packed Weekend will take over cities with can’t miss experiences and delights. Offerings from select participating brands include:

  • Red Roof, where pets always stay free, will temporarily rename for the weekend as “Red Woof,” with special check-in gifts at 20 properties when you stay with your pets in tow.
  • Homes.com will offer users a “dog’s eye view” of the homebuying journey, including insights into how pet parents think about the importance of home.
  • Saks Fifth Avenue will create a virtual doggie boutique so pups everywhere can enjoy the luxe life.
  • Amazon Books and Amazon 4-star will offer free gift wrapping in eight Amazon 4-star stores plus two Amazon Books stores as well as distribute dog bandanas over PACKED WEEKEND while supplies last. Amazon Hub Locker+ locations will also distribute the festive accessories while supplies last. Find a participating store location near you at PackedWeekend.com.
  • Amazon Music is launching two custom playlists so that humans and pups alike can get excited for PACKED WEEKEND, one including calming songs to relax pups while their humans are away, and another selected by host Lindsey Vonn to pump consumers up for the PACK WALK CHALLENGE.
  • Amazon Pets will include “The Pack Picks” featuring top products for pets this holiday season via their Holiday Gift Guide.
  • Amazon Boxes will feature a special augmented reality (AR) experience on boxes delivered to your doorstep, starting 11/20. Customers will get to play with the dogs from The Pack, including selfies to share with friends. All you need is The Pack themed box or a virtual box from the link here.
  • Chopra Global, who believes that dogs can be some of our most valuable teachers as well as best friends, will curate content and meditation for animal lovers seeking personal transformation for our collective well-being.
  • Wisdom Panel will host a social giveaway for a Wisdom Panel Premium dog DNA test so that pet parents can learn more about their dog’s breed makeup, genetic predispositions, and more.

List of Paw-ticipating Brands

  • Alaska Airlines will contribute roundtrip tickets as sweepstakes prizes for the PACK WALK CHALLENGE so that winners can plan a future visit to one of the locations seen in the show.
  • Amazon Books and Amazon 4-star will offer free gift wrapping in eight Amazon 4-star stores plus two Amazon Books stores as well as distribute dog bandanas over PACKED WEEKEND while supplies last. Amazon Hub Locker+ locations will also distribute the festive accessories while supplies last. Find a participating store location near you at PackedWeekend.com.
  • Amazon Music is launching two custom playlists so that humans and pups alike can get excited for PACKED WEEKEND, one including calming songs to relax pups while their humans are away, and another selected by host Lindsey Vonn to pump consumers up for the PACK WALK CHALLENGE.
  • Amazon Pets will include “The Pack Picks” featuring top products for pets this holiday season via their Holiday Gift Guide.
  • Amazon Boxes will feature a special augmented reality (AR) experience on boxes delivered to your doorstep, starting 11/20. Customers will get to play with the dogs from The Pack, including selfies to share with friends. All you need is The Pack themed box or a virtual box from the link here.
  • American Heart Association will collaborate with the show via its “Healthy Bond for Life” initiative, which promotes the health benefits of pet ownership, both physical and mental.
  • BestFriends Animal Society will be our cornerstone animal welfare charitable organization, working to save homeless pets in America by building community programs and partnerships across the nation.
  • BringFido.com will feature the PACKED WEEKEND events on their website and give users the chance to win an Amazon gift card when they share their own favorite pet-friendly spot.
  • Camp Bow Wow will offer pet parents the chance to win a free year of doggy day care and boarding services at one of their 180+ locations in North America.
  • Cesar Canine Cuisine, a Mars Petcare brand, gives discerning small breed dogs a gourmet experience and is celebrating the show with a major media campaign.
  • Cheerios, America’s #1 breakfast cereal, will celebrate the premiere of The Pack with a campaign focused on heart health as a nod to the healthier lifestyle pets encourage us to lead.
  • Chopra Global will curate articles and meditation recommendations for animal lovers and pet parents seeking personal transformation for our collective well-being.
  • Environmental Defense Fund (EDF) will work with Prime Video to relay the importance of taking care of our planet, for humans and animals alike – because it’s your dog’s world, too.
  • Homes.com will offer consumers the chance to tour dog houses and take a walk around the neighborhood from a dog’s point of view, plus share fun facts about pet ownership and homeowners.
  • Maxbone will offer a three-day discount for the style-conscious pup, plus host a social media giveaway.
  • Minted will host a sale on pet related merchandise, from custom silhouette portraits to wrapping paper featuring customer’s pups.
  • Nasdaq will celebrate the premiere with a co-branded media campaign promoting PACKED WEEKEND.
  • Pretty Frank, a line of all-natural personal care products, will donate to Environmental Defense Fund over PACKED WEEKEND.
  • Red Roof, where pets always stay free, has temporarily gone to the dogs and re-branded during this PACKED WEEKEND promotion to become Red Woof, and will provide special check-in gifts at 20 properties over PACKED WEEKEND when guests arrive with pets in tow, plus offer a nationwide discount of 15% off stays.
  • Rex Specs will celebrate The Pack premiere with a giveaway on social media and editorial content.
  • Rocco & Roxiethe #1 seller in the stain & odor category on Amazon, will host a giveaway on social media over PACKED WEEKEND.
  • Rover will provide tips and tricks for pet parents everywhere with behind-the-scenes editorial featuring renowned dog trainer (and member of The Pack dog safety team) Nicole Ellis.
  • Saks Fifth Avenue is creating a shopping experience tailor-made for posh pooches and their companions online via digital boutique at Saks.com.
  • Seecaasa line of beautiful and comfortable flats, will donate to Best Friends Animal Society for PACKED WEEKEND.
  • Sleepypod will celebrate with “Three Days of Giveaways,” with prizes including leashes, collars, harnesses and carriers.
  • The Bear & The Rat, a line of frozen yogurt for dogs, will offer a discount on online sales during PACKED WEEKEND.
  • Tractive, which helped keep the canine contestants on the show safe with their global GPS tracking technology, will make donations to local shelters.
  • Under Armour Connected Fitness (including MapMyFitness and MyFitnessPal) will host the PACK WALK CHALLENGE.
  • Wisdom Panel will host a giveaway for their dog DNA tests on social media.
  • Zappos.com will help consumers get prepped for the PACK WALK CHALLENGE with top picks for human and dog participants.

Top Photo Courtesy: Amazon Studios.

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