Disney CEO Bob Iger took to the airwaves this morning to promote the upcoming Disney+ service.
In an interview with CNN’s Christiane Amanpour, Iger lauded the current digital age as an interesting time in the media business in which people are accessing media in many different ways. Disney wanted to take advantage of that and create their own service.
“This is clearly a bold move, an aggressive move in that direction. We have the benefit of these phenomenal brands in the company: Disney, Pixar, Marvel, Star Wars and now National Geographic through our position at 20th Century Fox,” he told Amanpour.
“There is nothing like it out there,” he continued saying Disney+ will center around the five brands and original content from those brands.
Disney+ is slated to launch in Canada and the United States on November 12th.
In the U.S., the price tag will be $6.99 a month.
The service will be available on PC, Apple iOS devices, Apple TV, Android, Android TV, Chromecast, Roku devices, PlayStation 4 and Xbox One at launch.